Visual Contrast

22nd October 2013

Variety through limitation is key

Contrast is a useful visual approach and can perform various vital functions:

VISUAL POWER - Attract, delight and seduce
VISUAL COMMUNICATION - Inform, Underpin and Explain
VISUAL INTEREST - Revive, refresh and sustain

Think variety:

Vertical V Horizontal
Colour V Mono
Matt V Gloss
Single V Multiple
Type V Image

Conceptual Contrast:

Male V Female
Narrative V Poetic
Lux V Grunge
Lateral V Literal

Contrast as a useful visual approach and can inform various key aspects:
-Narrative Focus
- Location Selection
- Model Casting
- Styling
- Prop Selection
- Composition
- Post Production
- Editing/Print