Today in Topshop I picked up this card showing an effect that can be created using Topshop's make up. Topshop now selling makeup products and marketing themselves as a cosmetic brand means they are taking over other sectors of the market. Although this is good for them to increase sales and popularity for them it reduces the chance of customers going to other stores and may therefore affect sales of cosmetic brands as Topshop's products are being sold at relatively low prices.
Monday, 28 October 2013
Brands Branching Out
23rd October
Today in Topshop I picked up this card showing an effect that can be created using Topshop's make up. Topshop now selling makeup products and marketing themselves as a cosmetic brand means they are taking over other sectors of the market. Although this is good for them to increase sales and popularity for them it reduces the chance of customers going to other stores and may therefore affect sales of cosmetic brands as Topshop's products are being sold at relatively low prices.
Today in Topshop I picked up this card showing an effect that can be created using Topshop's make up. Topshop now selling makeup products and marketing themselves as a cosmetic brand means they are taking over other sectors of the market. Although this is good for them to increase sales and popularity for them it reduces the chance of customers going to other stores and may therefore affect sales of cosmetic brands as Topshop's products are being sold at relatively low prices.
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