Shop Visit: White Stuff, Nottingham

20th October 2013

Today I visited one of White Stuff's flagship stores based in Nottingham. White stuff is a shop I have only previously seen in Milton Keynes and John Lewis however this store is a completely different experience. 

The store even had a 'Nottingham Picture House' which was a mini cinema with blankets and cuddly toys which is a good selling point for parents as their children are kept entertained while they can spend more money. 

Every aspect of the store seemed carefully considered with constant surprises throughout the store including vandalised classic images and paintings on the stairway leading from womenswear to upstairs. Another clever aspect were the sweets behind the shop counter - these were sold for charity which is something which would encourage customers to return and works as positive marketing for White Company as they are not seen to be all about profits for themselves.  

The changing rooms were a visual merchandising dream. Laid out as if part of an allotment; each individual changing room was laid out like a mini shed with spades, watering cans and aprons.