Helmut Lang

3rd October 2013

Is a brand created in 1986 by Australian designer Helmut Lang but has existed from 2005 without his input. In 1999 they went into partnership with the Prada group consequently in 2004 a range of Helmut Lang by Prada was released. Helmut Lang is currently sold in upscale department stores and signature boutiques worldwide.

helmutlangjournal.com:

After reading the interview with Nicole and Michael Colovos Helmut Lang’s creative directors I feel I have a better understanding of Helmut Lang as a brand and in particular their Spring 2014 collection

- They gain inspiration for collections by keeping in touch with their surroundings and staying relevant with how people live today.

- The Spring 2014 collection is described by them as being ‘a minimal stripped down collection that is crisp and pure’