This seminar was led by Claire Ritchie someone who has lectured at many universities including the university of Northampton, the university of the creative arts and Nottingham Trent University.
Task: 1) Write for 1 minute about who I am
2) Write for 3 minutes about the death of the highstreet - imagine a world without shops
3) Write for 5 minutes about the death of print - imagine a world without fashion magazines
Consider:
- Formality
- How opinions are put forward - strongly opinionated?
- Conversational? Analytical?
Use the tone of voice of an article in a fashion magazine, think about tone of voice, style of writing and core demographic
Magazine: Cosmo on Campus
Core demographic - Girls ages 18-21/22 (General university age)
Style of writing - Conversational and informal due to the audience and style of magazine
Tone of voice - Opinions stated but would never be controversial such as Dazed and Confused or put across in an aggressive way
Task 3 in the style of Cosmo on campus
'Without fashion magazines even in the digital age I believe it would be difficult to become inspired. It would be hard to research everything online as it feels like a totally different experience physically holding a magazine as oppossed to viewing images/text on the internet. Although I feel soon due to the price of magazines (particularly fashion) more and more people will start viewing online as on a lot of sites some of the content is free. I have done this recently on vogue.com to read articles when I hadn't had the money to purchase the magazine'.
Written in 5 minutes - I found this task harder as I would normally analyse and go into more depth but due to the magazine this was for I had to keep sentences at a shorter length and not use complex language features.
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