Creating a moodboard

30th September 2013

Key Elements Of A Mood Board:

Colour Palette

Theme Of Research

Materials + Media

Design Equation

Key Words + Text

Market

Styling

Themes can be:

Conceptual

Abstract

Narrative

Sources Of Inspiration:

Libraries/books/journals

Magazines

Internet

Museum + Galleries

The high street

Flea markets and second-hand shops

Travel

Art + architecture

The natural world

Film, theatre and music

Street + youth culture

New technologies

Forecasting + trend agencies e.g. WGSN

Look out for:

Colour + motif: Trend/season/occasion

Profile: Age/gender/lifestyle/work/income

Target Market: Price point/analysis/customer/client/consumer

Materials: Focuses creativity

Costing: Price

Practical Outcomes: Production expectations

Can be:

Brand Specific

Mood Specific

Colour Themed

Allow for juxtaposition

Use a varied scale of images

Less is more - communicate sources of inspiration clearly