Converse's brand image has changed drastically over the years it has been linked to basketball, punk movements and then Nike. However, the Nike ad campaign in 2005 caused a major threat to the brand and brand image due to it completely contrasting to what Converse stands for.
'Discovering that Nike had bought Converse was like hearing Elvis Costello had started writing singles for Microsoft'
New 2013 campaign: Converse Get Loud
http://getloud.converse.co.uk/
Through YouTube videos and collaborations they have kept themselves current and up to date.
2013 has seen them collaborating with Wiz Khalifa and Maison Martin Margiela
Maison Martin Margiela is a Belgian fashion designer who graduated from the Royal academy of art in 1979. He is a founding member of the Avant-garde fashion collective 'the antwerp six'.He created a range of coloured Converse that he painted white so that as they are worn they reveal the colour below.
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