17th October 2013
Exploring brands
LUXURY:
Heritage - Louis Vuitton
Purity - Calvin Klein
Wit - Paul Smith
Sensuality - Dolce and Gabbana
Heritage - Louis Vuitton
- Ancestry - Tradition - Progenitor - Legacy - Lineage
- Provenance
LV is one of the oldest fashion houses established in 1854
Print is instantly recognisable
Famous for luxury travel goods - classic, traditional yet constantly modernising and contemporising e.g. the Steven Sprouse prints
LV continues to build its empire based on the heritage of the brand.
Purity - Calvin Klein
- Simplicity - Artistic - Elegant - Classical - Graceful
- Immaculacy
Calvin Klein is simple with letterforms as a logo that express a certain security for consumers - brand handwriting is that of purity.
Known best for underwear and has a visual resembelance to classical Greek gods
Uses celebrity endorsement in adverts although the photography speaks for itself.
Wit - Paul Smith
- Playfulness - Adroitness - Raillery - Guile - Repartee
- Badinage
Logo drawn by a friend in the 1980's
Brand which has become an inherent part of our national identity
Modern twist on tailoring - instantly recognisable stripes
Stripe is versitile and applied to almost anything: cameras/furniture/wallets/footballs
Sensuality - Dolce and Gabanna
- Physically -Passion - Indulgence - Seduction
- Suggestiveness - Decadence
D&G logo is simple with the initials of two surnames
Sex is never far away from the selling of the brand
Instantly recognisable - logo on most items e.g. hats
Strongly used palette of colours: always black, white and gold or dark red also signature animal prints such as zebra and leopard
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