Saturday, 3 May 2014

Seminar: Rebranding

Rebranding Jameson's whiskey

TASK

Your agency has been selected to pitch for a new communication campaign.

You should present an integrated approach with a 'multi-channel' approach.

There should be consideration for all parts of the brand journey (awareness, engagement, conversions).

Think about - launch event, press adverts, websites, social media. What's the big idea?

IDEA

> Change bottle design: street graffiti - would attract younger audience, people may initially purchase for bottle design then like taste and repeat purchase.

> Rooftop/graffiti event: Would reinvent the brand as a cooler, younger & more appealing brand.


Brainstorm of my group's ideas for the rebrand pictured above (live graffiti art, product placement, cocktails experimenting with mixers - create relation with art & music)

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