Matthew Williamson

The brand first debuted with the collection ‘Electric Angels’ at London fashion week in 1997 and has gone from success to success ever since.

The brand has collaborated with a diverse range of companies from Swarovski in 2012 to coca cola in 2003. Its most famous collaboration is probably that with H&M where a holiday wardrobe featuring kaftans and bikinis in his signature style were created. This was one of H&M’s most successful collaborations with a high end designer.

Four women’s ready to wear collections are released annually into three flagship stores in Dubai, Qatar and the award-winning store in Mayfair. MatthewWilliamson is also sold across 170 prestigious wholesale accounts.

MatthewWilliamson trademark pieces are evening dresses in his signature style – combining colour, print and embellishment.  

 “I’m continually inspired by nature and the rainbow is one of nature’s greatest optical phenomenons. The sighting of a rainbow never fails to bring a smile to people’s faces. They signify optimism and positivity: with them comes the sunshine after the rain.”

Matthew Williamson has been quoted saying that ‘The Matthew Williamson woman is feminine and sexy, fun and free-spirited with a laid-back approach to glamour’. This sums up his consumer as there is not one specific type of woman as his different labels appeal to different audiences. Under the Matthew Williamson brand there are labels including ‘Butterfly by Matthew Williamson’, ‘Muse by Matthew Williamson’ and ‘Matthew Williamson’.

Matthew Williamson is a very unique brand who I would most closely compare with Monsoon due to its embellished and heavily patterned designs. However there is a significant difference in the price range of them both. Therefore its competitors would be brands such as Lanvin, Stella McCartney and Missoni. Missoni uses bright colours and pattern similarly to Matthew Williamson however this is a chevron print as opposed to the florals of Matthew Williamson.