Bluff. – The Brand Bluff.
embodies urban British street culture, standing to represent and speak the language of our niche male market. At Bluff.’s core are the talented young creatives, the artists, the musicians and the skaters that we proudly represent. We revolve ourselves around urban arts and graphics, electronic music, and the hosting of Bluff. events that epitomise all of this.
The Product
Born from the male fragrance industry’s restrained level of marketing (overly tanned, photo-shopped, muscle men posing on exotic beaches) Bluff.’s debut product is a male fragrance that aims to break the stereotype by providing a product that is far more real and street, something that our consumer can relate to. Bluff.’s fragrance promotes honesty through both packaging and marketing.
The bottle
1. Material – matt black ceramic
The bottle itself will be made of a matt black ceramic material, appearing modern and simple, and avoiding the glossy, commercialised and ‘in your face’ type of design. Whilst this material has quite an urban look, it is also discreet enough to promote our idea of honesty, and differentiates it from the mainstream use of glass for fragrance bottles.
2. Diffuser – black ceramic-like material
3. Cap – wooden (same wood as box) Pushes down into bottle
4. Logo placement – base of bottle The logo will be printed on the base of the bottle, and the visible parts of the bottle left blank.
5. Size/shape - 50ml
The packaging
1. Material - unfinished wood
2. Opening - sliding lid
3. Logo placement – front of box
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