Helmut Lang Mood board

31st October 2013

This is my completed mood board for Helmut Lang for our group brand presentation. I have included a variety of images from left-right:

Top Row - Issey Miyake structured dress, Japanese house, scanned White Stuff necklace, Alexander Wang image, scanned printed top

Bottom Row - Scanned black disco pants, Scanned black fabric, Alexander Wang image, Zara model, Helmut Lang shop window and image of Helmut Lang's menswear

I decided not to do squares of colours as we had been shown in the Photoshop workshop as these seemed too harsh for Helmut Lang. This is due to Helmut Lang selling mainly textured items and so I think the scanned versions work better to show the colour.

However, I am going to try to improve my Photoshop skills to enable me to improve the composition of the mood board. 

My moodboard

10th October 2013

Our mood board task had to be based on our favourite designer or brand. I decided to go with Zara as I like the way the store represents itself as a brand being clean cut and chic but at cheap high street prices. I used a colour palette of blacks whites and pops of bright colours such as orange and pink. As a lot of Zara’s clothes are that which would be suitable for work but just as suitable for someone to wear on a normal day. I went into the store in Nottingham to make sure I had the right idea about the shop. After going there I added some images of patterns such as the floral print as at the moment the store has a lot of black and white basics and trousers and tops that are printed or coloured.

Street Style Task

23rd September 2013

The task set was to take 25-30 images of street style in Nottingham. We were asked to visit specific areas including Bridlesmith Gate, The Victoria centre and Clumber Street near Zara. While in these areas we approached people and asked to take a photo of what they were wearing if it seemed interesting, different of if there was a statement piece.

We then added them onto a Pinterest board - 

http://www.pinterest.com/fcp1streetstyle/group-8-street-chapter/

We found that generally in the areas we looked in Nottingham people's style tended to be quite ordinary with an edgy twist. This was mainly accessories; for example the image on the right would be a plain outfit and would have not been chosen without the chain necklace.