Exploring and implementing brand tone of voice

11th November 2013

Roberto Cavalli

Design equation:  Animal Print
                  Exotic Print

- Italian           - Embellished        - Printed
- Luxury            - Browns             - Ethnic
- Interiors         - Women              - Children
- Menswear          - Exclusive          - Bags
- Gym               - Alcohol

Exclusivity: Online/in-store/high end department stores e.g.                  Harrods and Selfridges

Online - Keep packaging high end looking - need to keep brand              image without people entering the store

Possible Competitors - Pucci
                       Valentino
                       Alexander McQueen