Today, we progressed with our fragrance project by drawing up an initial brand essence model.
Design Equation:
Simple, honest looking
Courier font (typewriter looking)
Values:
Careless (casual, simple) lifestyle
Honesty
Simple
Dedication to customer satisfaction - theory of repeat customers
Personality:
Cultured, informed, creative, urban
Informed and opinionated but not pushy
Brand Truth:
A brand that speaks to an intelligent, modern consumer.
Embodies British street culture, standing to represent and speak the language of our niche male market.
At Bluff's core are the talented young creatives, the artists, the musicians and the skaters that we proudly represent.
We revolve ourselves around urban arts and graphics, electronic music, and the hosting of Bluff. events that epitomise all of this.
Attributes/benefits:
Intelligent, cultured, empowered by the brand, unique
Brand Promise:
A unique and intelligent brand that promises to remain culturally aware and deliver an accessible fragrance for urban people.
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