Consumer profile for perfume brand

Today, looking further into our new fragrance brand we have created a consumer profile.

Name: Ed

Age: 23

Likes: Going out with friends, smoking, going to gigs, films, drinking, playing and making music, visiting art galleries

Job: Intern at a graphic design company

Listens to: The who, the jam, the clash, blur, oasis, pulp (old Brit music) Also J villa, Alt-J etc

Watches: This is England, Trainspotting, Drive, Clockwork Orange

Shops at: Cow Vintage, charity shops, ebay, ASOS marketplace, All Saints, Urban Outfitters, Supreme

Goes to: Bodega, Brickworks, Lacehouse, Market bar, Spankys, Stealth

Drinks: Jack Daniels, beer

Other info: Small meaningful artistic tattoo, tragus piercing, single, messy/unkept hair, stubble-no beard,  6"2, no glasses, flat with friends -> mixture of girls and boys