Yves Saint Laurent (60s collection)

I really like the way Yves Saint Laurent used block colours on a simple shift dress, which make it more interesting and different to other shift dresses. I believe his work is still as powerful and desirable now as it was when it began. I have found the colours used in the dresses very inspiring and could see myself possibly using techniques such as felting in the colours YSL has used. Although the colours are bright colours like Andy Warhol’s work, these dresses only uses primary colours, which make them even more amazing as they have used such simple colours.

Leather jeans

I got these as a present for christmas from Urban Outfitters and have worn them ever since. They are perfect paired with a blouse and denim jacket when going out for dinner or even worn to lectures and seminars.

I particularly like the detailing on the leg as pictured below with an abstract arrangement of the leather on each leg. They are different to a lot of the other jeans I have seen which tend to have tacky looking strips of leather. As all items I have from Urban Outfitters have, they have lasted well without any fading or ageing happening to the black jean material. 

Matthew Williamson

The brand first debuted with the collection ‘Electric Angels’ at London fashion week in 1997 and has gone from success to success ever since.

The brand has collaborated with a diverse range of companies from Swarovski in 2012 to coca cola in 2003. Its most famous collaboration is probably that with H&M where a holiday wardrobe featuring kaftans and bikinis in his signature style were created. This was one of H&M’s most successful collaborations with a high end designer.

Four women’s ready to wear collections are released annually into three flagship stores in Dubai, Qatar and the award-winning store in Mayfair. MatthewWilliamson is also sold across 170 prestigious wholesale accounts.

MatthewWilliamson trademark pieces are evening dresses in his signature style – combining colour, print and embellishment.  

 “I’m continually inspired by nature and the rainbow is one of nature’s greatest optical phenomenons. The sighting of a rainbow never fails to bring a smile to people’s faces. They signify optimism and positivity: with them comes the sunshine after the rain.”

Matthew Williamson has been quoted saying that ‘The Matthew Williamson woman is feminine and sexy, fun and free-spirited with a laid-back approach to glamour’. This sums up his consumer as there is not one specific type of woman as his different labels appeal to different audiences. Under the Matthew Williamson brand there are labels including ‘Butterfly by Matthew Williamson’, ‘Muse by Matthew Williamson’ and ‘Matthew Williamson’.

Matthew Williamson is a very unique brand who I would most closely compare with Monsoon due to its embellished and heavily patterned designs. However there is a significant difference in the price range of them both. Therefore its competitors would be brands such as Lanvin, Stella McCartney and Missoni. Missoni uses bright colours and pattern similarly to Matthew Williamson however this is a chevron print as opposed to the florals of Matthew Williamson.

Seminar: Rebranding

Rebranding Jameson's whiskey

TASK

Your agency has been selected to pitch for a new communication campaign.

You should present an integrated approach with a 'multi-channel' approach.

There should be consideration for all parts of the brand journey (awareness, engagement, conversions).

Think about - launch event, press adverts, websites, social media. What's the big idea?

IDEA

> Change bottle design: street graffiti - would attract younger audience, people may initially purchase for bottle design then like taste and repeat purchase.

> Rooftop/graffiti event: Would reinvent the brand as a cooler, younger & more appealing brand.

Brainstorm of my group's ideas for the rebrand pictured above (live graffiti art, product placement, cocktails experimenting with mixers - create relation with art & music)

Interview with model

After the photoshoot we interviewed the model to grasp a full understanding of his life and interests 

What course do you study?
International Business
What do you do other than your course? (societies, clubs etc)
President of snow sports society
Future plans - after uni (job, internship, travelling etc)
1 year working and snowboarding in Canada
Favourite restaurant
Chipolte
Favourite drink
Chocolate milk
Favourite night out in Nottingham
Detonate
Internet sites regularly visited
Shock mansion, stampd LA, forever ashbury
Favourite brands
Nike SB, Misbhv
Where most clothes are purchased
Online - America, Europe
Favourite magazine
Don't buy magazines
If got given £1,000 would buy
A new snowboard

Fragrance worn
Chanel Blue - would be willing to experiment: try a new one
What do you like about it
The smell and packaging (smell is what made purchase)
How much would you spend on fragrance
£30-40 for 50ml, this was bought as gift
Where would you buy fragrance
Would consider buying from a clothing store/Boots/department store

Black eyeshadow

I recently purchased a sleek eyeshadow pallet from Boots for only £7.99. It includes a good range of colours and is a fraction of the price you would pay for a designer make-up brand's eyeshadow. 

I love the black (pictured below) which is perfect for creating smokey eyes or a heavy eye look. 

Photoshoot

On the 30th April we did our photoshoot in Nottingham for our fragrance brand.

Model:
We decided to use my friend Chloe's friend Ollie. We thought he'd be perfect for our brand as both his look and lifestyle represent our brand's essence and values.

Locations:
Burns Avenue
White wall (shape in wall)
Blue gate
Park hotel
Inside photos? Possibly in model's house?

Images from shoot:

We were really pleased with how the images turned out and are looking forward to seeing how they will be translated into ads once we have edited them using Photoshop.